//Custom Website Build

Lucid Blueprint

Easy Post Launch DIY Scaling

[ Portfolio ]

Lucid Blueprint is an exciting new local business that focuses on helping people take action on the knowledge they have already learned, but are having a hard time maintaining. 

This was Lucid Blueprint’s first website, and since their business model runs solely on digital tools and community, nailing the website was critical! 

Not only that, we took the time to build in custom tools to allow them easy DIY scaling post-launch! This way, they are able to grow their digital footprint in-house as they have time. 

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The Strategy:

Since this was Lucid Blueprint’s first website, we did everything from the ground up, designing their logo, favicon, typography, color palette, Illistrations, and branding! 

Once we had that locked in, they provided us with their own website copy that was produced in-house. With their approval, we used our years of web experience to resculpt the provided text to better fit the website. From there, we worked together to implement conversion-based design principles!

After building all of the website pages, we created two internal staff workflows for producing consistent high-quality content post-launch. Even taking the time to work alongside them, provide video demos, answer any questions, and make requested adjustments to ensure they were able to easily navigate the workflow! 

To close things out, we provided some post-launch assistance to provide some usability tweaks and additional onboarding videos!

Task Highlight:

The X Factor task that we would like to highlight with this build was the internal infrastructure that we built to make it easy for them to add new content post-launch! We tackled this with two different methods: 

  1. The first is more of a standard piece, but we created a dynamic blog post template, filter system, and auto-populating loop system. This makes it super easy for them to add no content, select a featured image, and assign categories/tags, and the system does the rest! On top of that, the system auto-populates the H1, changes the filter options, and customizes the URL for SEO optimization. 

  2. The second, we created two new custom post types, modified the WordPress dashboard to display them for ease of use, created a custom flexible Elementor template, and built two separate optimizations to make it super easy to add these new pages to the navigation on all devices! 

The Solutions:

We like to build more than just a website! We build tools that connect with your needs and help you achieve goals. With Lucid Blueprint, there are a few notable examples of this: 

  1. While staying in budget, we completed a round of SEO optimization, which landed them with a 100% SEO rating via Google Pagespeed Insights!

  2. We connected to an email signup tool, which automates the process of growing leads while also allowing for additional marketing methods.

  3. We also built everything on the website’s side to link over to their e-commerce and community platforms.

  4. As already mentioned, we created 2 methods for them to easily add new content to the website, post-launch. Which saves them money on future marketing and or developer fees!

The Results:

Sure, the website might look awesome on the front end, but what are the measurable results: 

  1. We scanned the website with Google Pagespeed Insights and received the scores of 92% Performance, 92% Accessability, 100% Best Practices, and 100% SEO. – View Report

  2. Indexed the website to Google. They are already the second Google Search result when you search their name!

  3. Created the infrastructure to easily produce new content, cutting the workflow from 12 down to 5 steps (140% more efficient), while also maintaining consistency.

  4. Lastly, brand confidence. It is important to be confident when doing what you do. Lucid Blueprint told us they can’t help but smile every time they see their website and branding! This carries a heavy impact that can be hard to measure, but is invaluable, especially at the early stages of a business! 

\\ Click below to see for yourself //

Lucid Blueprint Portfolio